FEATURED TALENT
An internationally celebrated sports entertainer, 7-time Guinness World Record holder, 3-time Emmy-nominated personality, and wellness advocate, Cherelle George has performed across 64 countries worldwide. Barclay Global Circle represents Cherelle across brand partnerships, keynote speaking, corporate appearances, and community mentorship.
Talent Management • Brand Partnerships • Brand & Content • Travel
We manage talent. We help build their brands. We create strategic partnerships. We coordinate opportunities behind the scenes.
Representing transformative athletes and creators with dedicated brand elevation, management, and strategic relationship development.
Creating authentic, high-impact collaborations between distinctive talent and visionary commercial brands.
Developing narrative identity, creative storytelling, and compelling content initiatives that expand reach beyond the platform.
Thoughtfully coordinated travel planning and logistics for talent, professionals, groups, and experiences—seamless and precise.
Founder & CEO
“Know the person, understand the vision, and build the right relationships around them.”
A former collegiate athlete with deep roots in the sports community, Deanna Williams brings a people-first approach to talent management and brand development.
Her background spans sports, social impact, entrepreneurship, and relationship development, giving her a unique perspective on the person behind the talent. From competing as a championship athlete to building organizations and cultivating relationships across sports, business, and community, Deanna founded Barclay Global Circle to bring those worlds together.
