Barclay Global Circle is a talent management and brand partnerships company built around people, relationships, and opportunity.
We work behind the scenes to help talent strengthen their brand, build meaningful partnerships, and create opportunities that extend beyond their platform.
Our approach is personal and intentional—connecting the right people, ideas, and opportunities to help talent grow both on and off the stage, court, or field.
A former collegiate athlete with deep roots in the sports community, Deanna Williams brings a people-first approach to talent management and brand development.
Her background spans sports, social impact, entrepreneurship, and relationship development, giving her a unique perspective on the person behind the talent. From competing as a championship athlete to building organizations and cultivating relationships across sports, business, and community, Deanna founded Barclay Global Circle to bring those worlds together.
Her philosophy is simple: know the person, understand the vision, and build the right relationships around them.
